It’s a little excessive.
Okay fine, it’s really excessive. DO NOT JUDGE US. NO ONE ASKED FOR YOUR OPINION.
But honestly, half the time is spent trying to decode however a brand categorizes its products. The level of confusion is disturbingly unnecessary. Shopping by curl type is borderline impossible.
Thankfully, someone at DevaCurl is a genius, because no longer do you shop for stylers by curl type– you shop by curl need.